Laurel Entertainment is led by John McAvoy, along-side industry veterans Bill Stapleton (Austin City Limits Music Festival, Lollapalooza), Randy Bernard (PBR, IndyCar, Garth Brooks), Jason Ross (Mercer + Ross, Bowery Presents), Bryce Johnson (Michael Ovitz & Affiliates), Karly Tuckness (LIVESTRONG, C3 Presents, Live Nation), and Mark Dinerstein (Knitting Factory Presents, LiveCo, Marathon Live).

Advantage to partnering with Laurel Entertainment

  • GROWTH: Capital & expertise to both expand current and create new festivals, live events and immersive experiences.

  • LIQUIDITY & RISK REDUCTION: Chips off the table with a new partner to help cushion volatility. 

  • RESOURCES & EXPERTISE : Experienced team to supplement marketing, customer communications, site selection & planning, sponsorship, production services, ticketing, talent booking and more.

  • SCALE: Large network of festivals & events to capitalize on economies of scale. 

  • RETAINED OWNERSHIP: Significant economics to creators with an appropriate level of continuing autonomy.

OUR FOCUS

IMMERSIVE & EXHIBITIONS

  • Immersive Events

  • Exhibitions

  • Experiential Touring

  • Broadway & Spoken Word

  • Pop culture & Fan Experiences

  • Symphonic / Music-Driven

FESTIVALS & LIVE EVENTS

  • Music Festivals

  • Comedy Festivals

  • Culinary / Food & Wine

  • Pop Culture

  • Sports / Gaming

  • Industry Conferences

DATA & INFRASTRUCTURE

  • Ticketing & Consumer Behavior

  • Booking & Artist Management

  • Consumer Brands & Merchandise

  • Vendors & Venues

The Team