Laurel Entertainment is led by John McAvoy, along-side industry veterans Bill Stapleton (Austin City Limits Music Festival, Lollapalooza), Randy Bernard (PBR, IndyCar, Garth Brooks), Jason Ross (Mercer + Ross, Bowery Presents), Bryce Johnson (Michael Ovitz & Affiliates), Karly Tuckness (LIVESTRONG, C3 Presents, Live Nation), and Mark Dinerstein (Knitting Factory Presents, LiveCo, Marathon Live).

Advantage to partnering with Laurel Entertainment

  • GROWTH: Capital & expertise to both expand current and create new festivals, live events and immersive experiences.

  • LIQUIDITY & RISK REDUCTION: Chips off the table with a new partner to help cushion volatility. 

  • RESOURCES & EXPERTISE : Experienced team to supplement marketing, customer communications, site selection & planning, sponsorship, production services, ticketing, talent booking and more.

  • SCALE: Large network of festivals & events to capitalize on economies of scale. 

  • RETAINED OWNERSHIP: Significant economics to creators with an appropriate level of continuing autonomy.

Our Focus

Immersive Experiences

  • Broadway & Spoken Word

  • Symphonic / Music-Driven

  • Pop culture & Fan Experiences

  • Immersive Art Exhibitions

  • Touring and Location-Based Live Entertainment

Festivals + Live Events

  • Music

  • Comedy

  • Culinary / Food & Wine

  • Pop Culture

  • Sports / Gaming

Data + Infrastructure

  • First-Party Fan Data & Analytics

  • Label & Artist Management

  • Proprietary Marketing Platform Infrastructure

  • Brand Integrations & Soft-Ticket Venues

The Team